I often think about this when running performance campaigns and I’m sure you’ve felt it too. Especially in the performance marketing landscape, where we are dependent on 1 or 2 channels which give us strong conversion metrics, lower CAC or better ROAS.   But if one algorithm changed tomorrow, how much of your revenue would disappear? Audience behind digital platforms walled garden This is not a platform-specific question. But rather how much control you have in running campai

Marketing today is a thrilling mix of creativity and science. But how do you know if your latest campaign is truly hitting the mark? That’s where analytics-based marketing steps in. It’s all about using data to guide your decisions, test your ideas, and optimize your strategies. I’m excited to share how you can harness this powerful approach to transform your marketing efforts and achieve real results. Why Analytics-Based Marketing Matters More Than Ever In the past, marketin

When it comes to marketing, we all want to know one thing: Is it working? Measuring the success of your marketing efforts is crucial. But how do you figure that out? That’s where marketing impact indicators come in. These are the signs and numbers that tell you how your marketing is influencing your business. Today, I’m going to walk you through the key metrics that measure business impact in marketing and how you can use them to make smarter decisions. What Are Marketing Im

Creating a marketing plan that truly works can feel like solving a complex puzzle. But guess what? It doesn’t have to be that way! With the right approach, you can build detailed marketing plans that not only look good on paper but also drive real results. I’m excited to share some practical tips and insights that will help you craft strategies that hit the mark every time. Why Detailed Marketing Plans Matter You might wonder, why invest so much time in detailed marketing pla

In today’s fast-paced digital world, standing out online is no longer optional. It’s essential. Whether you’re launching a startup or scaling an established business, mastering effective online strategies can make all the difference. But where do you start? How do you cut through the noise and reach your audience in a meaningful way? Let’s dive into some proven tactics that will help you maximize your online success! Why Effective Online Strategies Matter More Than Ever You m

Digital marketing is evolving faster than ever. If you want to stay ahead, you need to know what’s shaping the landscape right now. I’m excited to share some of the most impactful online marketing trends for 2026 that can help you boost your campaigns and grow your business. Ready to dive in? Let’s explore these game-changing strategies together! Why Online Marketing Trends Matter More Than Ever Every year, new tools, platforms, and consumer behaviors emerge. Ignoring these

In today’s fast-paced digital world, standing out is more important than ever. If you want your brand to shine, you need to embrace...

When it comes to running a successful business, understanding how your efforts translate into real results is crucial. But how do you...

Creating a marketing campaign that truly resonates and drives results can feel like a daunting task. But guess what? It doesn’t have to...

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As India’s digital landscape evolves, rural markets are emerging as the next big growth story. With over 64% of India’s population living...