I often think about this when running performance campaigns and I’m sure you’ve felt it too. Especially in the performance marketing landscape, where we are dependent on 1 or 2 channels which give us strong conversion metrics, lower CAC or better ROAS.   But if one algorithm changed tomorrow, how much of your revenue would disappear? Audience behind digital platforms walled garden This is not a platform-specific question. But rather how much control you have in running campai

When it comes to crafting campaigns that truly resonate and deliver results, having a solid foundation is everything. I’ve found that relying on essential marketing models can transform a chaotic marketing effort into a well-oiled machine. These models help you understand your audience, position your product, and measure success with clarity. Ready to dive in? Let’s explore how you can build strong campaigns using proven marketing frameworks that simplify complex strategies