Growth Marketing Leadership.
Real Results.
Driven by Data.

15 years. VP-level operator. Rs. 500Cr+ in revenue impact. I help brands and marketing teams build customer acquisition engines that scale.

Experience across

Vodafone Idea Dentsu Performics Nestlé Citibank Taj Hotels HDFC Securities
15+
Years of Experience
Across telco, FMCG, fintech, e-commerce, and travel
Rs. 500Cr+
Revenue Impact
Driven through performance marketing and growth strategy
40%
CAC Reduction
At Vodafone Idea while driving 900,000+ digital acquisitions
About

I'm Vineeth Nair.

Fifteen years in digital marketing across telco, FMCG, travel, fintech, and e-commerce. At Vodafone Idea, I led postpaid acquisition and drove 900,000+ digital customers with Rs. 100Cr+ revenue impact while reducing CAC by 40%.

I've run digital strategy for Nestlé Indonesia at Dentsu and managed accounts like Citibank, Taj Hotels, and HDFC Securities at Performics across Asia, the Middle East, and Europe.

I now advise brands and marketing teams on performance marketing and growth strategy. I also write and talk about what is actually working in marketing through Digital With Vineeth.

Career Path
Independent Consultant Now
Digital with Vineeth
Growth strategy, SEO, performance marketing advisory
VP Digital Lead 2022 – 2024
Vodafone Idea
Led postpaid acquisition. 900K+ customers. Rs. 100Cr+ revenue.
Head of Digital 2021 – 2022
Dentsu Indonesia
Digital strategy for Nestlé Indonesia across performance and social.
Head of Performance Strategy 2020 – 2021
iProspect Valuklik
SEO and performance strategy for major brands across Indonesia.
Associate Director 2010 – 2019
Performics India
9 years. Citibank, Taj Hotels, HDFC Securities, Tata Motors across APAC, UK, US.
What I Do

Services

Strategy and execution across the full growth marketing stack, from acquisition to retention.

Performance Marketing Strategy

Full-funnel paid media strategy built on ROAS, CAC, and revenue outcomes.

SEO Strategy and Audit

Technical and content SEO that drives organic traffic and improves rankings.

Digital Marketing Consulting

End-to-end strategy across channels. Built for brands that want to move the needle.

Growth Strategy for D2C and E-Commerce

Acquisition funnels, AOV optimization, and retention for e-commerce brands.

AI in Marketing Implementation

Practical AI workflows for content, analytics, and campaign automation.

Go-To-Market Strategy

Launch strategy from positioning through channel execution and first-year growth.

Customer Acquisition Architecture

End-to-end systems for scalable, repeatable customer acquisition across channels.

Marketing Advisory and Fractional CMO

Senior strategic oversight without a full-time hire. Available to select brands.

Insights

Featured Articles

Digital Marketing Frameworks

Designing Growth That Survives Market Shifts: The Complete Framework

Five frameworks integrated into one diagnostic for building marketing that survives platform shifts, measurement distortion, and competitive pressure.

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Digital Marketing Frameworks

How to Build a Marketing Team That Performs Under Pressure

Most marketing teams are organised for efficiency, not adaptability. Here is the operating model that builds resilience without sacrificing performance.

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Digital Marketing Frameworks

The Brand-Performance Trap: Why You Cannot Optimise Your Way to Sustainable Growth

CAC keeps climbing despite optimisation. Here is what is actually happening and how to fix the root cause.

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Get in Touch

Let's Talk

Whether you're looking for a consulting partner, a fractional CMO, or want to explore working together, reach out and let's figure out if there's a fit.