15 years building acquisition engines across telecom, FMCG, fintech, and e-commerce. I work with founders and marketing teams to fix growth, CAC, and GTM — without the cost of a full-time CMO.
Experience across
Fifteen years in digital marketing across telco, FMCG, travel, fintech, and e-commerce. At Vodafone Idea, I led postpaid acquisition and drove 900,000+ digital customers with Rs. 100Cr+ revenue impact while reducing CAC by 40%.
I've run digital strategy for Nestlé Indonesia at Dentsu and managed accounts like Citibank, Taj Hotels, and HDFC Securities at Performics across Asia, the Middle East, and Europe.
I advise a small number of scaling brands and funded startups on growth strategy, CAC, and GTM. I work with 2–3 clients at a time, by referral and application. I also write about what is actually working in marketing through Digital With Vineeth.
Four ways to work together, depending on where you are and what you need.
A deep diagnostic of your acquisition engine, channel mix, CAC, and funnel. Delivered as a prioritised action plan within 48 hours. Best starting point if we have not worked together before.
Start with an AuditA focused engagement around one defined problem — GTM for a new product, channel strategy for a scaling budget, or a CAC reduction roadmap. Fixed scope, fixed output, no retainer.
Discuss a SprintI function as your head of growth without being on payroll. Weekly check-ins, strategic decisions, team direction, and channel accountability. For brands that need senior marketing judgment, not junior execution.
Explore PartnershipMonthly strategy session, async access, and a senior second-opinion on the decisions that matter. For founders who have a marketing team in place but want experienced judgment above them.
Learn MoreI work with a small number of clients at a time. Here is who gets the most value.
You have raised capital, you have a team, but no senior marketing operator to drive GTM and acquisition strategy.
You are spending Rs. 5L+ per month on performance marketing but CAC is climbing and ROAS is not telling you the full story.
You have marketers executing but nobody with VP-level experience to own strategy, prioritise channels, and drive decisions.
Five frameworks integrated into one diagnostic for building marketing that survives platform shifts, measurement distortion, and competitive pressure.
Read articleMost marketing teams are organised for efficiency, not adaptability. Here is the operating model that builds resilience without sacrificing performance.
Read articleCAC keeps climbing despite optimisation. Here is what is actually happening and how to fix the root cause.
Read articleNo theory. No padding. What is actually working in performance marketing, SEO, and AI-driven growth.
I work with 2–3 clients at a time. If you think there might be a fit, reach out and let’s have a quick call to find out.